MozCon 2015 – Tracking Resources

Here are some of the resources I reference in my MozCon 2015 talk on Tracking Beyond the Pageview.

Now let’s do some data-driven marketing!

Google Tag Manger: Education Resources

Google Tag Manager: Tracking Tips

Here is a GTM Container export that contains a few of these items pre-loaded.

Google Analytics: Education Resources

GA Dashboard with some very simple event tracking and acquisition / Landing Page widgets.

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