Here are some of the resources I reference in my MozCon 2015 talk on Tracking Beyond the Pageview.
Now let’s do some data-driven marketing!
Google Tag Manger: Education Resources
- iPullRank: Complete Guide to Google Tag Manager
- Analytics Academy: Google Tag Manager Fundamentals
- Simo Ahava’s Blog: GTM Tips
Google Tag Manager: Tracking Tips
- Implementing Scroll Tracking
- Automatically Track Outbound Links
- YouTube Tracking
- Vimeo Tracking
- Track URL Fragments (for AJAX sites) as Pageviews
- SoundCloud Tracking
- Automatically Track File Downloads
- Add Konami code on your site
Here is a GTM Container export that contains a few of these items pre-loaded.
Google Analytics: Education Resources
- Google Analytics Academy
- Lynda.com: Google Analytics Essential Training
- How to use Google Analytics Event Reporting
- How to use Google Analytics Segments
GA Dashboard with some very simple event tracking and acquisition / Landing Page widgets.