Blog Archives

Universal Analytics for Search Bots

Update: The library is now open-sourced as Google Universal Analytics for Bots on GitHub. A few years ago I created PHP-based Google Analytics tracking script that was specifically focused on tracking bots, especially search bots. The JavaScript-based GA tracking codes

Tagged with: , , , ,
Posted in analytics, Uncategorized

Import Your Ad Cost Data into GA for Better ROI Analysis

Google Analytics has always been pretty incredible in attributing users’ actions on your website to the marketing channels from whence they came. Add in the ability to track conversion value/revenue, multi-channel funnel analysis and now attribution modeling analysis for all

Tagged with: , , ,
Posted in analytics, Uncategorized

Tracking Search Bots in Google Analytics – International Style

A few years ago while I was with Cardinal Path, I created a PHP script to track search and other common bots inside Google Analytics that would otherwise be ignored with the standard JS/cookie-based solution.  You can read more about

Tagged with: , , , ,
Posted in analytics