Blog Archives

MozCon 2015 – Tracking Resources

Here are some of the resources I reference in my MozCon 2015 talk on Tracking Beyond the Pageview. Now let’s do some data-driven marketing! Google Tag Manger: Education Resources iPullRank: Complete Guide to Google Tag Manager Analytics Academy: Google Tag Manager

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Universal Analytics for Search Bots

Update: The library is now open-sourced as Google Universal Analytics for Bots on GitHub. A few years ago I created PHP-based Google Analytics tracking script that was specifically focused on tracking bots, especially search bots. The JavaScript-based GA tracking codes

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Posted in analytics, Uncategorized

Import Your Ad Cost Data into GA for Better ROI Analysis

Google Analytics has always been pretty incredible in attributing users’ actions on your website to the marketing channels from whence they came. Add in the ability to track conversion value/revenue, multi-channel funnel analysis and now attribution modeling analysis for all

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Posted in analytics, Uncategorized

Tracking the Google ‘Save To Drive’ Button in Google Analytics

Google unveiled a Google ‘Save to Drive’ button for website publishers that allows their users to download files directly into their Google Drive accounts. Although a ‘Save to Drive’ Chrome extension has been around for a while now, this solution is

Posted in Uncategorized

Hire These BlueGlass People!

It was unfortunate to hear earlier this week about the people losing their jobs over at BlueGlass due to the company’s cash issues. Unexpectedly losing your job and subsequent paychecks definitely knocks the wind out of you. I was in

Posted in general

Tracking Search Bots in Google Analytics – International Style

A few years ago while I was with Cardinal Path, I created a PHP script to track search and other common bots inside Google Analytics that would otherwise be ignored with the standard JS/cookie-based solution.  You can read more about

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Posted in analytics

My old Cardinal Path blog content

Before I put up some new content on my new blog, here is a list of some of my earlier posts I wrote with Cardinal Path.   Tracking Search Bots in Google Analytics I grabbed an unofficial PHP server-side library

Posted in general

Goodbye Cardinal Path, Hello IO Data Centers

Today is my last day as a consultant at Cardinal Path before I move on to be come the Director of Digital Marketing at IO Data Centers. I give a bit more detail about this move on my Google+ page

Posted in adrian